3 Innovative Ways to Get Customers

Even if you have the latest inventions or innovations, it will be useless if you don't have customers. With any plan you have made, know that it is ultimately the customer who decides whether you succeed or fail .

You need a way to raise the standard of service and support, so you can retain more customers and increase loyalty

If you don't have an idea about this, here are some ingenious strategies employed by business and organizational leaders as reported by Forbes.

1. Teach customers to help themselves

Perhaps you have implemented advanced technology to help your customers. But this will be useless if they do not understand how to use the tool properly and do not take full advantage of it. According to Katie Nelson, the chief customer officer of Table Needs, the solution to this problem is to educate shoppers. While some restaurants have adopted new technologies, they have not always made it easy for customers to figure out how to take advantage of the technology.

2. Connect with customers beyond ordinary transactions

Take the time to look at your customers. Keep in mind that customers have a life beyond their engagement with your brand. Kim Totty, interim marketing director for Hallmark Business Connections, believes that including your company in special moments can revitalize and strengthen customer bonds.Communicating with customers about something other than business, like sending them a Valentine's Day card or reminding them of certain days, will make your relationship with your customers even more special.

3. Use the communication channels used by customers

Technology has enabled businesses to contact customers via email, text, social media, and many other ways. But often, companies use their own preferred channel, not their customer's preferred channel. Michael Swartz, co-founder and president of Health Karma, says he prefers to do business with customers based on their needs and preferences. For example, if a patient prefers to take the phone, Swartz will use the phone instead of writing an email. This may require extra effort, but on the other hand, by following customer preferences, your business will gain trust. Whatever other changes you've decided to make over the coming year, you shouldn't neglect your customer support process. Making small changes can help your team meet its reputation and other profit goals.

Source: https://m.bisnis.com/entrepreneur/read/20220104/52/1485020/3-cara-inovatif-gaet-pelanggan.

Author: Jessica Gabriela Soehandoko

Editor : Mia Chitra Dinisari

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